The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers Written by Annette. Posted in Inbound Marketing, Social Media for Business The Facebook Conversion Formula What's Happening Recommended by Hashcore Tweet Annette As the founder of Inspire & Acquire, Annette is an academic with real-life experience. She is the lead social media strategist and guides the I & A team. Full Profile Leave a comment Notify me of follow-up comments by email. Notify me of new posts by email.