Social Media Business Strategist and Trainer
I am a qualified Digital Marketing and Social Media Trainer. I currently attend seminars as guest speaker regarding online marketing strategies. Am particularly passionate about working with pioneers and businesses starting their online marketing campaigns, although I am equally capable working with larger companies and big brands. I am especially good at building a network on various Social Media Channels in order to tap into a particular target market for my clients. I also consult to companies who hire me to train their in-house teams to work on their Social Media accounts. I have done extensive travelling abroad in the UK and USA to consult/train marketing departments. Whether its account management, social media marketing or strategy or analyst you need, I am happy to assist.
Specialties: Social Media Marketing for business owners, Marketing and Branding, Lead Generation, and Social Media Training. I am an excellent teacher and can impart knowledge and skills with a confident and assertive manner while being sensitive to individuals. I tend to work extremely well under pressure and am a highly creative and resourceful person. I also have excellent public relations, marketing, sales, community management experience. Some of the clients I have worked with include: British Telecoms, Stobart Group, Century 21 UK, Remax UK, Charles Derby Group.
I assist businesses in setting up their Social Media accounts with a focus on professional branding. Annette and I work together with your team to develop online marketing campaigns which are implemented on LinkedIn, Twitter, Facebook, YouTube, Google+ etc. It is my job to translate business and marketing objectives into social media strategy. Once we have implemented the strategy the next step is lead generation and conversion as well as optimization of the ROI of your campaigns and online activities.
I have a sound knowledge of Search Engine Optimization principles and in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, YouTube, Instagram, and Pinterest). I am acutely aware of how these social media platforms can be deployed in different scenarios to access target markets for clients.
As a side note, 15 years ago I stated my own company in South Africa with the goal of empowering young girls who could not find work there. It was on my heart to do something that could impact their communities and make a difference to their lives and those of their families. Together with these girls we chose our business name, “Sapphire Dawn” since Sapphire Gemstones symbolize “the fulfillment of dreams” and Dawn symbolizes “a new beginning.” I am an entrepreneur and business professional like you and I understand the full spectrum of your needs.