Social Media & Business – Annette A. Penney


Founder, Social Media Specialist

As the founder of Inspire & Acquire, Annette is an academic with real-life experience.
She is the lead social media strategist and guides the I & A team. Full Profile

Annette’s Creamy Roasted Garlic Hummus (Secret Ingredient Revealed)

Written by Annette. Posted in Social Media & Business


Okay so this post is not about social or online marketing but it will improve your social life if you make it! When you have your own website – you can put whatevah you want so here goes. After years of experimenting with hummus recipes and refusing to purchase the crap in the stores, I finally HIT THE HUMMUS JACKPOT! There is a secret in the method AND in the madness of making it and I’m going to reveal it all to you today!

Roast Your Own Garlic

Roast Your Cloves of Garlic

Roast Your Cloves of Garlic

The first thing you want to do is roast your garlic in the oven while you are preparing the rest of the ingredients. To do this line a mini cupcake pan with cupcake liners and drizzle a high quality olive oil in the bottom of the cupcake liners. Cut the bottom and tops off the cloves of garlic and insert into the liners. Drizzle a moderate amount of olive oil over the top of the cloves of garlic and sprinkle with fresh ground pepper and pink Himalayan sea salt. Cover with foil and bake at 350C for 45 minutes. Your house is going to smell ahhhhh-mazing!

Remove the Skins from the Chickpeas

You are going to love me for this tip. It takes about 15 minutes (which is nothing while you’re listening to your favourite music). I danced while I disposed. It was perfect!

How to remove the skins of the chickpeas

How to remove the skins of the chickpeas

Squeeze the chickpeas between your index finger and thumb as if they will magically “slide” out of the skin – and they will! Put the chickpeas aside and once you’ve finished them all, rinse them in a colander and put aside to do some air-drying. See all of the skins in this photo? Can you see now how keeping the skins on contribute to a coarse, dry hummus? Of coarse! 😉

Juice 2 Lemons

Juice the lemons!

Lemon Lusciousness

I used my handy dandy Breville Professional Juicer  (Juice fountain Elite 800JEXL) to juice 2 lemons with the peel removed but pith intact. If you have to hand-juice your lemons, use 3 to get a sufficient amount of lemony lusciousness.

Time to Blend!

Unlike most hummus recipes, for this recipe you don’t blend the chickpeas first (in fact you do that LAST). In a Vitamix (which is what I used), blender or food processor place the following ingredients:

  • 1/4C plain greek yogurt
  • 1/4C high quality olive oil
  • 1/4C tahini
  • juice of 2-3 lemons
Blend the wet ingredients

Blend the wet ingredients

On a constant medium speed blend the tahini, greek yogurt and olive oil. This step requires patience. Rather than hurry the process and put your blender or food processor on a high speed, take the time to do it right. Think…… flavour! 🙂

The final step is to add the chickpeas a few tablespoons at a time, alternately adding the roasted cloves of garlic. I added a total of 12 cloves of garlic and ate the rest – SOOO DEELISH! You will want to add somewhere between 1/3 to 1/4C of filtered water as well otherwise it will be way too thick and we’re going for tasty and creamy here! Once you have it out of the blender and into a bowl, sprinkle and mix some pink Himalayan sea salt and freshly ground black pepper in and drizzle with olive oil. If you have company coming over, take a few of the left over cloves of roasted garlic and place gently on top of the hummus. It will look great! Here’s mine ready for the fridge…



My Christmas Miracle for 2015

Written by Annette. Posted in Social Media & Business

My Christmas Miracle 2015

My Christmas Miracle 2015

Anybody who knows me understands that I have SEVERE allergies to dogs. I don’t get runny eyes and sneeze. I have ended up at the hospital on oxygen because of “allergy-induced” asthma attacks. Some breeds are worse than others for me and Labradors are among of the worst. Around 8 or 9 weeks ago I decided it was time to remove sugar from my diet completely. From there I dropped dairy, added more fruit, more vegetables, removed grains, lowered my intake of animal products, and started juicing. I felt better, but I couldn’t have known how my body was healing itself on the inside. 

Here’s where my Christmas Miracle story begins

On my way to Newfoundland this week, my sister Cheryl and I had a delay due to mechanical failure. This meant we were stuck in Halifax overnight. What to do what to do. We drove back to my other sister Cynthia‘s house 45 minutes away not expecting to stay, but rather to have a short visit. Cynthia has 3 full-grown labs, 3 puppy labs, and a German Shepherd in her house. NO WAY could I ever withstand this kind of exposure without experiencing a full-blown asthma attack. Not only did I stay at her house, I slept on the main floor where there is the most dog hair, and all of the following day I cleaned my sister’s house which meant inhaling tons of dog dander while cleaning up dog hair (hour after hour). I survived it. Actually, I did better than survive it. I ran later that day with Jazzy (the GSD) and my lungs didn’t feel bad at all.

What can this mean for YOU?

If you have ANY health concerns at all, I urge you to utilize the natural means that God gave us to heal ourselves: good clean food packed full of nutrients. You can create the internal environment to allow your body (and mind) to heal itself.

This is MY Christmas Miracle this year. What’s your story?

How to Create an Online Marketing Strategy

Written by Annette. Posted in Social Media & Business

This week I spoke with Ryan from Simple Biz Support in California. We were discussing the importance of having a strategy for your online marketing as well as how to go about finding just the right social media company to help you in your area. Listen in – it will only take 15 minutes of your time and you will be entertained and learn something new!