Aug 02 Reviews Are Key to Building Customer Trust Online Written by Annette. Posted in Business, Mobile, Online marketing, Social Media Marketing Reviews Are Key to Building Customer Trust Online Tags: building trust through social media, online reputation building Annette As the founder of Inspire & Acquire, Annette is an academic with real-life experience. She is the lead social media strategist and guides the I & A team. Full Profile Leave a comment Notify me of follow-up comments by email. Notify me of new posts by email.