When Google+ first came on the scene of social media platforms, many business owners were already overwhelmed with adapting to online marketing methods and methodology. We were learning about the various types of content to create and share, the best times of day to post to our fans and contacts, and figuring out which social media platforms to engage in for the most efficient use of our time. Basically, where were we going to get the best bang for our buck? We have been told for more than a year that Google Plus is a necessary evil and frankly, even I debated whether or not that was valid. I thought it was just a marketing ploy by Google. The day has arrived when myself and other business owners all over the globe have to submit and admit! I am publicly admitting that Google+ has its virtues and actually, it turns out that it is an essential component of effective online marketing strategies for businesses.
I would like to share with you one of the best pieces of information on how to use Google+ that I have ever read. It’s in the form of an infographic which makes it even more valuable because it is concise, easy-to-read, and will save you researching and studying time. I originally located this infographic in an article by Neil Patel of Kissmetrics. Neil is one of the best SEO Specialists I have ever come across (there’s a gazillion and two!) and believe me, I read a lot of Search Engine Optimization articles. This infographic lays out: how and why to use Google+; what Google+ can do for you; ways to share content; how to boost your business on Google+; and explains why Google+ is best for Search Engine Optimization. Click here for the infographic.
Another piece of current relevant information about Google+ I recommend is an article just published on the blog Businesses Grow of my good friend, Mark W. Schaefer (an exceptional human being and business and marketing consultant). The article is written by Ray Hiltz who is a self-admitted Google+ addict. Ray does a superb job of outlining 10 Things You Probably Don’t Know About Google+. Ray suggests and I believe correctly, that Google+ is akin to Google 2.0 – sort of like Google on steroids. There are 1 billion user accounts and 540+ million active users across the various Google platforms. Ray reminds us that unlike Facebook, Twitter or LinkedIn, Google+ has no ads and what I think is even more important, Google+ posts are indexed FAST! You definitely want to read this article and bookmark it to remind you later, when you’ve spent several hours this week on Google+, why you need to continue.
There are many articles about Google+ and Google archived on the Inspire and Acquire website in the resource section. We update our library of articles every week so be sure to check back soon!
If you have questions about how to apply online marketing methods to enhance your marketing strategy, feel free to contact the author of this article here.
Annette A. Penney, BA(Hons), MA
Strategist, Online Marketing
With rapid advances in modern technology, the question arises, should we email, call or text our clients or we should advance into the unknown waters of social media? With various communication innovations at our disposal, there is a need to research and weigh up the advantages and disadvantages carefully before incorporating them into your marketing plan and implementing them effectively. This is relevant whether building strategies to reach potential customers or simply increasing your brand awareness to consumers.
Google, the search engine monster, does however dictate what works and what does not. To become a top business in your location, the principal ingredient is whether future customers can FIND your business. Digital marketing tools are essential; however they don’t replace the basic human need for personal interaction. To check on your progress, simply ‘Google’ your business, and take a look at the search results.
If you would like to dominate search engines in your local town or geographical area, you need to have multiple listings present on the internet. These include having your business listed on existing high ranking sites such as popular publications or affiliated websites, business directories, Facebook, Twitter and Google Plus. The latter being an absolute must and a necessity for anyone that is serious about their ranking and online presence on the internet.
Furthermore, social media is a vital customer connection tool and can help you inspire and connect with your audience. It provides customers with an alternative to calling you – messaging via social media tends to be a time saver for them. By getting in front of your customers, the various social media platforms are a medium for you to provide value to your audience, and are ultimately an opportunity to turn your customers into your best brand evangelists. They will in turn use social media to share your content and recommend your services to their networks.
In closing, be sure to get professional advice or assistance when launching your social media. Online marketing has to be strategic and target market-specific in order to be successful. The buzz word today is digital. Don’t make a critical mistake and continue using outdated marketing techniques. Be sure to keep up with the times and not be left behind.