|Since the use of social media networks for the purposes of marketing and promotion is a relatively new practice (within the past year), continual monitoring of every aspect of a social media marketing (SMM) campaign is essential to success. At Inspire and Acquire we make use of a variety of measurement tools and methods used to assess the effectiveness of our efforts. Revisions are made throughout the SSM campaign that are knowledge-based, informed by the data obtained in the analytics. We generate reports on a monthly basis which outline: the number of new fans added to each social network account; the level of engagement of the fans on each account; the most popular links (i.e. to photos, stories, various posts); as well as the origins of new activity. Below is an example of a partial analytics report.|
By understanding both the quantitative and qualitative data and analyzing trends that are demonstrated in user growth and demographics, consumption of content, and creation of content, we are well-equipped to improve your business through social media marketing.
More information coming soon.